Presentation plan standards refer to a set of rules and regulations, the reason for which is a successful, attractive and justifiable introductory presentation. These standards help the presentation designer to ideally communicate their data to an audience.
One of the key standards of the introduction plan is simplicity. In this guide, the creators try to reduce the complexity and focus on making the content understandable. Keep in mind that excessive use of text, irrelevant images, and unnecessary details can distract people and distract them from better focusing on what you’re saying. Subsequently, simple designs using minimalism and omitting details allow the audience to get the key points effortlessly. Another vital guideline in the presentation plan is clarity and coherence.
Also, the use of readable fonts, appropriate estimation of content and harmony in colors and visual styles are among the variables that help clarity and coherence in presentation design. Coherence requires maintaining coherence in all parts of the presentation, so that all slides create a coherent and visual connection with each other.
Finally, following the scientific standards of presentation can help increase the impact and durability of the presentation and help your message to be conveyed to the audience more easily.
Hence, with regards to the points discussed, there are several important elements that are consistently included in the making of the presentation. In this regard, in this article we will answer the question “What are the standards of the introduction plan” and explain the elements of Simplicity, Consistency, Visual Hierarchy, Balance, Contrast, Alignment, Repetition, Emphasis and Applying Design Principles in Practice.
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Core Design Principles
| Principle | Key Benefit |
| Simplicity | Enhances clarity and retention |
| Consistency | Creates a cohesive and professional look |
| Visual Hierarchy | Improves information flow and understanding |
| Balance | Ensures visual harmony and reduces distraction |
| Contrast | Draws attention to important information |
| Alignment | Increases readability and aesthetic appeal |
| Proximity | Aids in information organization and comprehension |
| Repetition | Reinforces key messages and brand identity |
| Emphasis | Ensures key points stand out and are remembered |
Simplicity
Simplicity is known as one of the most important concepts in presentation design. This simplicity is not only in the text and the same feature can be used to use elements and symbols and even in the use of charts and tables. The purpose of this principle is to reduce complexity and focus on providing basic content to influence the audience.
Therefore, avoiding crowding in the slides, using empty space as a design tool and summarizing the content to key points is one of the ways to create simplicity in the presentation. Simplicity not only helps in better understanding but also prevents mental fatigue in the audience so that they can easily remember the key points.
Let us refer to the subject of Consistency in order to better understand the impact of simplicity and consistency in presentation.
Consistency
Consistency in preparing the presentation is basically the correct use of visual elements such as fonts, colors and format in the presentation slides. The presentation template makes the presentation appear cohesive and helps the audience to easily follow the content.
Keep in mind that if the font of the slide titles is the same and the font of the texts of the other content inside the slide is different and the same point is used in all the slides, how much it will affect the compatibility and impact on the audience. Therefore, using the same format for all slides and maintaining a consistent look throughout the presentation is key to creating consistency. Poor design can distract the audience and reduce the effectiveness of the presentation.
Previously, in relation to “How to Make a PowerPoint Look Professional?” We have prepared materials that you can benefit from in more detail by reading them first.
Visual Hierarchy
Adobe On Visual Hierarchy:
“Visual hierarchy guides the viewer’s eye to the most important information first.”
Visual hierarchy is one of the important principles for presentation design. This principle helps organize the important information you need to convey to your audience. The function of this principle can be enumerated using size, color, contrast and placement of elements on the page. For example, large headlines and the use of different colors can draw the audience’s attention to the main information. Creating the right visual review helps your audience understand the content without confusion.
What we learned is that display hierarchy is also important in the areas where the display is displayed. Therefore, at the beginning of creating the PowerPoint file, the size of the presentation must be determined. Sometimes monitors are not compatible with PowerPoint’s standard 16:9 aspect ratio, and a presentation designer must ask the client about the presentation area to choose the best aspect ratio for the presentation.
Balance
The concept of balance in presentation design is basically the uniform distribution of visually applied elements within the slide. Basically, balance is known in two ways, symmetrical and asymmetrical in presentation.
In a symmetrical arrangement, the components are placed similarly on both sides of the same axis, which creates a sense of stability and relaxation.
In an asymmetrical arrangement, the components are spread out in completely different sizes, colors, or positions, but the visual balance is maintained. This type of setting can give more positive energy and impact to the presentation. Observing the principles of balance in the slides creates a pleasant and understandable appearance.
For example, sometimes to emphasize a key point or an important sentence, it can be displayed in the middle of the slide with a white background. The amount of empty space in this case will be large, but according to the font size and the importance of the sentence, the emphasis of the sentence or point can be better conveyed to the audience. Therefore, it should be considered that the discussion of balance in presentation design does not mean that there must be text, images, etc. in all slides!
“Balance in design is achieved not just through symmetry but by giving elements proper space to breathe.” – Smashing Magazine.
Contrast
Using contrast is one of the most fundamental strategies in producing eye-catching presentations. Contrast can be achieved in several ways. Differences in color, size, and shape all play a role in this. Using contrast helps certain parts of your content—the key elements—stand out from the rest. This includes contrasting text from one element to another, such as when you use a light-colored text (for example, white) on a dark background and vice versa. In addition to making your presentation more visually appealing, contrast is also very important in terms of visual hierarchy.
Alignment
Alignment is considered as one of the important principles in presentation design, as proper alignment helps increase readability and leads to a better experience for the audience. There are basically three types of alignment: right, left, and center, each of which is in place to help balance the slides in question. Sometimes a poor layout can frustrate viewers and make it harder to absorb information presented in a sleek, modern format – something you should always keep in mind when designing a presentation. Another important aspect of alignment is its potential to enable people to save time, because when, for example, a table row is added, a quick adjustment with a few clicks to rearrange elements in the presentation in two seconds or More is enough. However, due to lack of experience, some may on the other hand spend a lot of time arranging/aligning elements such as cells and rows in tables that are misplaced or missing.
Proximity
The principle of proximity or distance means placing related elements near each other so that the audience can easily understand the relationship between them. Using the principle of proximity in presentation design leads to better organization of information and more effective guidance of users towards key content. In our opinion, even using a color palette related to the logo or content is considered one of the types of Proximity and helps the audience to have a better connection with your presentation.
Another example of the Proximity principle in presentation design can be put forward in this way, if the slide contains statistical information, the arrangement of icons with the concept of statistics next to each other will help your audience to more easily identify the categories and access the information. Get an opinion.
Keep in mind that the role of this principle is to help organize and categorize information, and in principle, it prevents the crowding and scattering of information, which causes the audience to focus better to receive the slide points. For example, by using appropriate distances between elements, information can be displayed in such a way that the audience can easily recognize categories and groups of information. Appropriate proximity in design helps clarity and better understanding of content.
Repetition
Repetitive approach with its reuse throughout the presentation, which helps create coherence and cohesion. For example, repeating a slide layer for content that is text-based allows for consistency, or repeating a layer for all slides that only contain images allows it to be more powerful. Remember that the principle of repetition can include colors, fonts, visible patterns or even image styles that can be harmoniously and thoughtfully repeated in the presentation you are preparing. Using repetition makes the presentation look cohesive and allows the target market to follow conventional styles and form effortlessly. Repetition also helps support key messages and highlight key points in previous slides.
Let me give you an example from my work experience and give an explanation for the effect of exact repetition on the mind of the audience. If you have a bar chart in which each category has specific figures and the same bar chart with the same characteristics exists for different years or other organizations and creates a comparative mode for the target audience, we should color each bar in a special way A specific color is specified for each category and bar and this standard is repeated for all charts. This creates harmony between all the slides containing the chart and facilitates better evaluation of the people. Now keep in mind that if the charts have scattered and inconsistent coloring, it will cause confusion to your target audience!
Emphasis
Another principle that helps to create a standard presentation is the use of the emphasis technique in design, which helps to highlight key information and attract the attention of the audience. In general, this principle can be done by using different colors, larger size, or using specific fonts. But in this article, we will teach other ways to emphasize the points in the slides. In addition to the mentioned cases, the emphasis technique can be used using the animation option in the PowerPoint environment, and by using specialized animations, the desired sentence or point can be displayed in the slide more distinctly from the rest of the content so that people pay more attention. to this point. Therefore, emphasizing important information makes it easier for the audience to understand and remember the main messages.
Applying Design Principles in Practice
As we have emphasized many times in the previous trainings, the use of correct content plays a key role at the beginning of creating a PowerPoint and a presentation. After that, using a basic design will help you to have the best impact on the overall goal of your presentation. Therefore, a general introduction and then an attractive start along with a basic design that includes the discussion of colors, fonts and design elements and the correct use of images can initially attract the attention of your audience during the presentation.
Below you can see a simple example of the content submitted by the client, which was created by the Do My PowerPoint team with a minimal design to help improve the message transfer in the presentation. You too can have a better effect on your cameras by using the principles that were taught.
Common mistakes to Avoid
1. Overcrowding Slides
2. Inconsistent Design Elements
3. Poor Color Contrast
4. Excessive Animation
5. Unreadable Typography
6. Misaligned Elements
7. Lack of Visual Hierarchy
Advanced Tips for Mastering Presentation Design
• Storytelling with Design: Create a visual narrative to complement your speech.
• Visualization of Data: Reduce complex data into easily consumable charts and graphs.
• Responsive Design: Make your presentation look great on various devices and screen sizes.
• Accessibility: Design with all audience members in mind, including those with poor vision.
• Emotional Design: Evoke the right feelings in your audience with color psychology and imagery.
The Power of Professional Presentation Design
While these are the key principles to understand, their actual implementation requires both skill and experience. This is where professional presentation design services come in. At Do My PowerPoint, we are committed to crafting presentations that look amazing and at the same time serve your purpose by communicating the intended message.
Why Choose Our Professional Presentation Design?
• Save Time: Concentrate on your content and let others do the design. Consistency Ensure that all slides are professional in look and design.
• Leverage Expertise: You benefit from designers who are experts in aesthetics and principles of communication.
• Stand out: Be different with unique, one-of-a-kind custom design.
• Optimize for Impact: Ensure your key messages are highlighted effectively.
• Cross-platform compatibility: Your presentation will work smoothly on any software and device.
• Ongoing Support: Support in case of last-minute changes or technical glitches.
Conclusion
In order to make an effective and attractive presentation, it is necessary to use the principles of design to make a better impression on your audience. As mentioned at the beginning of the article, simplicity and coherence are the most important principles that help the audience to easily understand the main message by removing unnecessary information and creating unity in the appearance and structure of the slides; Of course, it should be noted that removing too much content should not confuse your audience, especially if you are going to provide them with the presentation file as a pamphlet or for further study. On the other hand, the next principle that is mentioned as important is the use of visual hierarchy and contrast, which play an important role in guiding the audience to key information and highlighting important points. Also, alignment, proximity, and repetition with proper organization of elements reinforce visual order and harmony in the presentation. On the other hand, correct emphasis on key information will also help attract the attention of the audience and make them want to strengthen the key messages of your presentation. Finally, if you can use all the mentioned points in their correct place, you will be able to prepare a presentation that is more effective in terms of content and appearance.
In the end, it should be said that in this article, we tried to familiarize you with the main points of making your presentation. Tips that by following them you will be able to create a deeper connection with your audience and leave the best impact on them and attract their opinion to your presentation goals. If you need free advice to order PowerPoint design services, you can benefit from Do My PowerPoint PowerPoint design services.
Call us at +1 (224) 2663547 or email [email protected] to get started.
